Saturday, May 11, 2013

The Sexy Lie

Fantastic talk by Dr. Caroline Heldman. She talks about the ubiquity of the sexual objectification of women, but also gives us vocabulary to identify what this objectification looks like. Read more of her work here. This will change how you engage in advertisements and media.

Women are sold this idea that the goal is to be the perfect object. Heldman points out the power dichotomy inherent in that assumption. Even if women attain this impossible goal, men are still the subjects, and men control the interactions. Women are being held back by their own participation in a culture that says that a woman can be anything she wants... as long as she's sexy.

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